Hey y’all, it’s been a while.
How are you?
Are your azaleas blooming nicely?
You get that raise you wanted?
AWESOME. Glad I asked.
SO, before I continue on with my awesome Hawaiian adventure, I’m going to take a minute to insert another kind of adventure into the conversation.
And, forreal guys, this adventure is way more unpredictable than the other.
I’m helping my friend market her campaign to get her children’s picture book published.
You should definitely. Check. It. Out.
Watch the video.
Get your heart warmed.
It’s pretty much the cutest video with one of the most wonderful ideas to introduce kids to a different kind of family structure. I’m going to be pumping her project all over the internet because I truly believe in what she’s trying to accomplish.
BUT I figured I’d share a few insights into the journey, just in case you’re interested in creating a similar project:
- Kickstarter is “ALL OR NOTHING”: if this project doesn’t reach it’s goal, no one is charged. So there shouldn’t be any reason for people to hesitate on backing a project. Even if she doesn’t reach her goal, pledging to the project is like giving an internet “high five” and you lose nothing.
- The “Green Bar” effect: Kickstarter, and other sites like it, used to be about people backing projects that they believe in. Now, people aren’t inclined to donate unless they know it’s a “sure thing”, or until the little green ‘progress bar’ is filled in. Why this is? I have no idea. But most people don’t “jump on the bandwagon” until the wagon is pulling out of the corral. I think it’s because they think they’ll be charged WHEN they pledge, which we (the educated few) know is incorrect. See item #1 for further clarification.
- That’s why it’s crucial that we reach out to friends and family (yes, you are my blogging familia!) to donate first to get the snowball effect going. We’re working on that, now.
- Finding one’s audience ain’t easy: I’ve sent out many emails on this project’s behalf and even helped my buddy, Angela, write her press release. Getting media onboard has been TOUGH. Many nanny agencies and a few nanny blogs have jumped on board, though, which is incredibly nice to see. But we’re still searching for those backers.
So, now I’m asking all of you in cyberspace: when you’ve watched the video and made your pledge, will you contact me and let me know if you have any media outlets out there willing to give this project some face time?
Maybe your uncle’s 3rd cousin works at your local news station.
Or maybe my blog is a ‘guilty pleasure’ read for someone who works for the New York Times.
Or maybe you have your own blog and would be willing to spread the word (if so, let me know your email address in the comments and I’ll be sure to give you more information).
Either way, holla at me! This project only has 28 more days of life, and my gal pal needs some pledges NOW.
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